![]() ![]() Scale Matters, and the Incumbents Have It ![]() Should Freshpet’s environmentally-focused consumers grow more concerned about its high-energy use product, a strong dependance on refrigerators could put its ESG image at risk. Freshpet tries to offset this environmentally unfriendly distribution method through purchasing renewable energy credits, which makes for good marketing, but in reality, renewable energy credits don’t help much to decarbonize the grid. Few would argue that Freshpet’s 40,000+ refrigerators across 23,000+ locations are good for the environment. Freshpet’s competition could just as easily sell fresh pet food in refrigerators.įurthermore, refrigerators could be a liability for the company that bills itself as doing good for pets, people, and the planet. Readers can likely see the parallel with Beyond Meat (BYND), which I covered in a prior report.įreshpet may stand out in the pet aisle with its refrigerator, but the novelty of refrigerated pet food will wear off as more companies replicate the concept. The growing presence of private label products has been a large headwind for consumer product firms for decades, and I expect Freshpet will face similar pressure over the long term. These retailers control the amount of physical and digital shelf space they give to manufacturers who compete against them. Large retailers with existing distribution such as Costco (COST), Amazon (AMZN), Kroger (KR) and Chewy (CHWY) all have their own private label pet food brands. Perhaps, an even greater threat to Freshpet is the expansion of private label offerings in the pet food market. Technavio expects this niche to grow 24% compounded annually from 2021 – 2025, which as even more brands to enter the fresh pet food market. Nom Nom, Ollie, The Farmer’s Dog, and A Pup Above are examples of the growing number of brands competing in the fresh pet food niche. New Entrants Will Also Eat Away at Hopes of Profitabilityįreshpet not only faces well-entrenched competition, but it also faces an onslaught of new competition, particularly from other niche brands and private labels. Shiny Coat, Healthy Skin, Better Breath, Less Doggy Odor, Smaller Stools, Healthy Joints, and a Happier Dog who will LOVE Farm Fresh Pet Foods.Sources: Statista, and Allied Market Research Try Farm Fresh Pet Foods to see the results for yourself. We need real food for true & abundant health. We do not thrive on processed foods that come in a bag or can, that is a road for survival only. Our bodies are made to run on fresh food, and we only derive real nutrition from natural sources. Every animal in nature thrives when they have access to fresh foods. Simply put, our foods are the healthiest thing you can do for your best friend. Healthy, Natural, & Wholesome | Why Farm Fresh Pet Food? Only the best natural ingredients delicately cooked to flavorful perfection. We use NO preservatives, and our foods contain ZERO by-products or fillers. Our hand-crafted recipes feature only the highest quality ingredients, like Grade A meats, wholesome veggies, and super foods like wild alaskan salmon oil & Norweigan kelp. Therefore all of our foods are cooked fresh and then quickly frozen to lock in the wholesome nutrition. Our concept is that fresh natural foods are the foundation of a healthy lifestyle. Farm Fresh Pet Foods invites you to try our superior dog foods and see the improvements in your dog's health. ![]()
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